It's pink, but it's a manly beer In the vicinity of Dundee, we spent the afternoon at a United National Breweries plant with Andre Vanromburgh, a veteran of the South African sorghum beer industry. Sorghum beer, a traditional Zulu drink, is brewed and marketed on an industrial scale in modern South Africa, and is mainly made with corn as a supplement. The result is a pink, sour and slightly sweet drink primarily consumed by the older generation of black South African men. Freehouse is an expression of beer as we want it to be.
Inspired by our natural environment on the Ashley River. From traditional hop lagers and IPAs to sour beers made with home-grown yeast and barrier-aged beers, Freehouse beer represents the best of our imagination and what can be produced organically and sustainably. Although SAB (then called Castle Breweries) established South Africa's first pub in 1896, it didn't begin investing heavily in the service sector until 1949, when an aggressive expansion involved an investment of about 4.5 million pounds sterling in hotels and bars, as well as additional brewing facilities. An example of this was National Sorghum Breweries (NSB), a black business consortium founded in 1990 and the first new player in the beer industry in more than 10 years.
In 2004, a new company known as brandhouse was established in South Africa through a joint venture between Diageo, Heineken and Namibia Breweries. However, the subsequent upheaval in the South African beer industry proved to be a blessing in disguise for SAB. One of the key figures in the history of Newlands and in the annals of the history of South African beer brewing was the Swedish Anders Ohlsson, who set sail for Africa at the age of 23 in 1864. Colin is in charge of the Hops Hollow brewery, which is located at the top of Long Tom Pass, in the province of Mpumalanga, South Africa. The demand for beer led the first Dutch governor, Jan van Riebeeck, to establish a brewery in the fort (which was later replaced by the castle in the center of Cape Town) as early as 1658, exceeding the initial production of wine by six months.
The group's expansion in Asia began with the negotiation in 1995 of joint control of the second largest brewery in mainland China with China Resources, a privatization branch of the government of the People's Republic of China. The Zululand brewery is an abandoned shack next to the pool of the George Hotel and Backpackers Hostel in Eshowe, the heart of prosperous Zululand. International expansion occurred in the 1970s and 1980s with the establishment of breweries in Botswana (Angola) and the purchase of the Canary Islands Beer Company from the Canary Islands. It was more than 2,000 miles from Belgium and almost as far away from South Africa, but strangely enough, I started my journey on the Zulu Beer Route in Ethiopia with a Rodenbach.
Before its creation in 1895, Castle Brewery operated in Cape Town to serve the constant expansion of a community of settlers since the mid-17th century. Siggie served the beer The Brauhaus in Wartburg is a small backroom in the basement of the Wartburg Hof, an extensive tourist estate in the city of the same name. In December 2004, SAB Ltd acquired 100% of Amalgamated Beverage Industries Limited (ABI), which became the soft drink division of SAB Ltd, and the largest beverage company in South Africa was created.
