Heineken Silver will be launched nationally this spring in 12 oz thin cans, 12 oz bottles, and 24 oz cans. It will be available wherever other Heineken products are sold on local and external retail channels across the country. Heineken Silver is made with malted barley, water and a small but significant additional ingredient, yeast A, exclusive to Heineken. Heineken Silver, the most anticipated product launch in the company's history, takes center stage as a new premium option in the light beer category, which account for nearly half of American beers.
With 4% alcohol by volume (ABV), Heineken Silver is made specifically for the American palate with a more accessible flavor profile and 3.2 g of carbohydrates and 95 calories in a 12-ounce serving.
