The name “Stella”, which means “star” in Latin, pays homage to the occasion, and since then a star has been proudly displayed on Stella Artois bottles. The name “Artois” is a tribute to De Hoorn's brewmaster, Sebastian Artois. He was a much-loved member of both the De Horn brewery and of the wider communities of Leuven. In 1926, the Artois brewery was so appreciated internationally and locally that a special batch was created as a Christmas gift for the inhabitants of Leuven.
That special batch was the first to officially include Stella in its name. Stella, which means star in Latin, pays homage to this original occasion, accompanied by a star on each bottle. Stella Artois is a worldwide lager beer with 5.2% alcoholic alcohol that was first brewed in Leuven (Belgium) in 1926 as a Christmas beer, and received the name Stella by star in Latin. Stella, which means “star”, refers to the Christmas star.
The Stella Artois brand was originally launched as a special Christmas beer for the inhabitants of Leuven. It became popular and was available throughout the year. Although Belgium is better known internationally for its beers, so-called table beers, low-fermented pilsner lagers, such as Stella Artois, top the list for domestic consumption and represent almost 75% of Belgian beer production. Therefore, the name Artois not only comes from the surname of the founder of the brewery, but it also refers to the region of France where Sebastian Artois' family originated.
Much of the Stella Artois that is exported from Europe is currently produced at the InBev brewery in Belgium and is packaged at the Beck's brewery in Bremen (Germany). The abbreviated version is that Stella Artois was a high-alcohol beer that was sold at very low prices, which increased the chances of alcohol abuse. In addition to the beer of the same name, the Stella Artois brand portfolio includes Cidre, a sparkling cider made with three apple varieties; and Spritzer, a sparkling drink made with apple and hibiscus flavors. Stella Artois is available in barrels and in various package sizes, including a 275 ml bottle, a 284 ml bottle, a 330 ml bottle, a 440 ml can, a 50 cl can, a pint-sized can known as La Grande Biere (568 ml), a 66 cl bottle, a 70 cl bottle and a 1 liter bottle.
Marketing executives tried to push the idea that Stella Artois was a premium product that true beer lovers should try. Although Stella Artois may go unnoticed as one of the most important beer brands in the world, it is actually the foundation of the largest brewing company in the world. Stella Artois is an incredibly popular European pale beer with 143 calories consumed by people around the world. The reason for doing so is that Stella Artois focuses heavily on heritage in its marketing, trying to make its beer look unique.
In addition, the brewery only began to bear the name Artois in 1726, when Sebastian Artois bought it. Carlton & United Beverages also produces Stella Artois in Abbotsford, Melbourne, for the Australian market with an InBev license. Sarah Jessica Parker and Jeff Bridges work together to create a Super Bowl commercial for Stella Artois. Stella Artois is owned by Anheuser-Busch InBev, the same Belgian-Brazilian conglomerate that produces Budweiser, Becks, Busch and dozens of other domestic, craft and imported beer brands.
Not only does a bottle of Stella Artois contain a delicious alcoholic beverage, it also has an important story. The name Artois joined the brewery in 1708, when the new owner Sebastian Artois obtained the title of Master Brewer.
