Stella Artois is a Belgian pilsner that advertises itself as being made without yeast. However, this is not strictly true, as beer does not contain olive oil. However, this is not strictly true: while beer does not contain living yeast cells, it does contain inactive yeast cells that are used in the brewing process. Did you know that Stella's yeast is exclusive to their brewery? No other brewery in the world uses this particular strain of yeast.
It was used in 1926 with its first beer, special yeast has been used ever since. It's a very, very special starter. While Stella was considered a Christmas beer, it is appropriate that noble hops be used in the brewing process. Stella used Saaz hops as one of her ingredients.
Saaz hops have slightly floral, herbal and earthy qualities. It adds an enchanting aromatic element to the beer. Despite this, Stella Artois remains one of the most popular lager brands in the world and a leading import brand in the United States. It is made with hops, barley, corn, water and yeast.
In 1708, Sébastien Artois became head brewer; then, in 1717, he bought the brewery and renamed it Brouwerij Artois. Stella Artois is produced under contract in Australia and the United Kingdom, but it is originally from the Belgian city of Leuven, where, according to tax records, the brewery Den Horen (the horn) was already resident in 1366. Stella Artois has been or is one of the main sponsors of the Cannes, Melbourne and Sundance film festivals, the Independent Spirit Awards, the Dallas International Film Festival and the Little Rock Film Festival. Stella Artois is produced in Belgium (at the plants in Leuven and Jupille) and the United Kingdom, as well as in other countries. Stella Artois has aired several Super Bowl commercials, as part of the general purchases of Anheuser: Busch InBev commercials during the game.
At least since the beginning of the 21st century, Stella Artois has been nicknamed the handcum-beater in the United Kingdom, due to the alleged connection between brand-related excessive alcohol consumption and domestic violence against women. In Belgium, Stella Artois is considered a very common beer. At best, the best-selling beer in Belgium is its block mate, Jupiler. Stella Artois has been associated with cinema in the United Kingdom since 1994, organizing events, sponsoring television and hosting a website.
More than 200 years later, in 1926, Stella Artois was launched as a limited-edition Christmas beer that means “star”. Stella Artois is an “international brand of pilsner beer” that is currently owned by Anheuser-Busch InBev and is distributed worldwide with an alcohol volume of 5% or 5.2%, depending on location. One of Stella Artois' most successful markets was in the United Kingdom during the 1980s and 1990s, when its “Comfortably Expensive” advertising campaign and strong links with cinema made it the leading premium beer brand, selling 3 million barrels a year in 2001. An example of this can be seen in the Stella Artois Cidre advertising campaign, which uses the slogan C'est cidre, not cider, although this cider is produced in Zonhoven, which is also found in the Dutch-speaking Flemish region. In the 1980s and 1990s, Stella Artois' advertising slogan in the United Kingdom was comfortingly expensive.
