In 1708, Sébastien Artois became head of brewery; then, in 1717, he bought the brewery and renamed it Brouwerij Artois. In 1926, Brouwerij Artois launched Stella as a Christmas beer, named after the Christmas star. Do you want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices. Not only does a bottle of Stella Artois contain a delicious alcoholic beverage, it also has a significant story.
Stella dates back to 1366 AD. In the city of Leuven, Belgium (From Belgium With Love, 201) and it has stood the test of time. It survived wars, cultural changes and evolution itself. It has come a long way from a simple brewing technique in Belgium to the product that fills North American refrigerators and beer stores today.
In 1366, the Den Hoorn brewery opened. Less than 350 years later (170), Sebastien Artois became their main brewmaster and, 9 years later (171), he bought the brewery himself. Wikipedia, Stella Artois, in,. This is where the name “Stella” comes from, since Stella means star in Latin.
From Belgium with Love, 2016 Stella was originally only sold in the winter months. In 1930, it was available throughout the year and began to be exported to other European markets. Stella Artois is a pilsner, which is a type of pale lager beer. Pilsner was an evolution in beer.
In the city of Pilsen, Czechoslovakia, a brewery began to take the most fermented style of beer and change it. In the 19th century, brewers began to age beer with cold yeasts that were fermented in caves to improve clarity and shelf life. Wikipedia — Pilsner (n, d) Over time, this changed to the use of barrels in cellars. This process didn't change again until the 1990s, when large tanks were used instead.
New techniques were added and, finally, the pilsner because it was lighter or “paler”. At the same time, the revolution made the prices of glass cheaper, which demonstrated the paleness of the product. Communication and transport improved, so the process was taken up by other breweries, including the Brouwerij Artois brewery. The flavor of pilsner is unique, since it is lighter and is made with more hops than a typical lager beer, so it doesn't taste exactly like the traditional beer that the average consumer would think of.
Although the Leuven brewery continued to operate during the First World War, the Stella that we know today was not introduced until after the war ended. The Germans invaded Belgium in 1914, prompting Britain to participate. This caused a shortage of beer in Belgium and a decline in its quality. A large number of breweries closed.
An increase in the cost of materials and, therefore, in the price of beer itself, leads to a decline in consumers. Despite all this, the Brouwerij Artois brewery survived. In 1926, after the war, Stella was first introduced as a special Christmas drink dedicated to members of the city of Leuven. After World War I, Belgium returned to its neutral state with no aspirations of war.
Unfortunately, in 1941, World War II began, leading to the temporary closure of the Brouwerij Artois brewery. This was because Belgium was once again attacked by the Germans, forcing them to return to the war to fight for their freedom. Wikipedia, Belgium in World War II, n, d. It was inspired by the original 1926 bottle design.
Stella was wisely marketed and her name was often thought to be French. Marketing executives tried to push the idea that Stella Artois was a premium product that true beer lovers should try. Proof of this is the “nine-step pouring ritual”, which includes purification, sacrifice, liquid alchemy, crowning, removal, skimming, judgment, cleansing and bestowal. This is all part of Stella's pressure pouring technique that was developed for her special challis glasses.
Stella Artois has partnered with many major celebrities for advertising campaigns, such as Sarah Jessica Parker, Jeff Bridges and Matt Damon. Not only were these celebrities impressive, but the commercials took place in high-profile locations, such as during the Super Bowl television broadcast. For marketing and advertising gurus, this is the elite of elite places for an advertisement. Sarah Jessica Parker and Jeff Bridges work together to create a Super Bowl commercial for Stella Artois.
Stella Artois is firmly trying to avoid going into a state of falling sales of her product. Using the new faces of well-known celebrities who are dedicated to using their platform to improve the world, Stella Artois tries to reprint her brand as a product that cares. The fact that this generation focuses on environmental and humanitarian causes shows that they are modern and worth consuming, with a new era of beer enthusiasts. Beer Through the Ages by Jordanne Christie is licensed under an international Creative Commons Attribution 4.0 license, except where otherwise noted.
Stella Artois was originally made in Leuven, Belgium, a small town east of Brussels. It is currently the best-selling beer in Belgium, and it is also brewed around the world, including in the United Kingdom. In addition to the beer that bears his name, the Stella Artois brand portfolio includes Cidre, a sparkling cider made with three varieties of apple; and Spritzer, a sparkling drink made with apple and hibiscus flavors. The Stella Artois brewery is located next to the Vaart, the canal that was used to bring barley malt and ship beers in the past.
Looking and feeling majestic, the chalice created an exceptional drinking experience that matched the quality of Stella Artois. Although Stella Artois may go unnoticed as one of the most important beer brands in the world, it is actually the foundation of the largest beer company in the world. When brown glass became scarce, Stella Artois began selling its beer in green glass, more widely available around the world. Stella Artois is owned by Anheuser-Busch InBev, the same Belgian-Brazilian conglomerate that produces Budweiser, Becks, Busch and dozens of other domestic, craft and imported beer brands.
As Stella Artois became more famous worldwide, the characteristic chalice was first introduced to the United Kingdom in 1976. Beer manufacturers say that Stella Artois employees visit farmers in Saaz every year to hand-select hops and evaluate their quality and aromas to this day. After several generations of exploration, the golden Stella Artois came to life during Christmas 1926. Belgian beer drinkers may be familiar with the taste and smell of Stella Artois, but they are less likely to have delved into its history. In the modern era, Stella Artois is currently in the “mature” phase and the next phase would be that of decline.
This Christmas season, Stella Artois presented “Give the Gift of Time”, a new global campaign to support these women in need. .
