One of Stella Artois' most successful markets was in the United Kingdom during the 1980s and 1990s, when its “Comfortably Expensive” advertising campaign and strong links with cinema made it the leading premium beer brand, selling 3 million barrels a year in 2001. Brewers say that Stella Artois employees visit Saaz farmers every year to hand-select hops and evaluate their quality and aromas to this day. In the 1980s and 1990s, Stella Artois' advertising slogan in the United Kingdom was comfortingly expensive. Belgian beer drinkers may be familiar with the taste and smell of Stella Artois, but they are less likely to have delved into its history. When brown glass became scarce, Stella Artois began selling its beer in green glass, which is more widely available around the world.
Stella Artois has been or is one of the main sponsors of the Cannes, Melbourne and Sundance film festivals, the Independent Spirit Awards, the Dallas International Film Festival and the Little Rock Film Festival. At least since the beginning of the 21st century, Stella Artois has been nicknamed the handcum-beater in the United Kingdom, due to the alleged connection between brand-related excessive alcohol consumption and domestic violence against women. After several generations of exploration, the golden Stella Artois came to life during Christmas 1926. Stella Artois is produced in Belgium (at the plants in Leuven and Jupille) and the United Kingdom, as well as in other countries. An example of this can be seen in the Stella Artois Cidre advertising campaign, which uses the slogan C'est cidre, not cider, although this cider is produced in Zonhoven, which is also found in the Dutch-speaking Flemish region.
Stella Artois has aired several Super Bowl commercials, as part of the general purchases of Anheuser: Busch InBev commercials during the game. In 1708, Sébastien Artois became head brewer; then, in 1717, he bought the brewery and renamed it Brouwerij Artois. Stella Artois has been associated with cinema in the United Kingdom since 1994, organizing events, sponsoring television and hosting a website.
